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Top 13 Digital Marketing benefits to small business | What is Digital Marketing

what is digital marketing- digital marketing
source: google


Digital marketing refers to advertising done via digital channels which include search engines like Google, websites, social media, e-mail, and smartphone apps. While this time period covers a wide variety of advertising and marketing activities. here I tell you the most common types and benefits of digital marketing.

1.Paid Search or PPC

Paid search, or pay-per-click (PPC) advertising and marketing, generally refers to the “promoted result” at the top or side of a search engine outcomes page (SERP). You pay while your ad is clicked. You can custom your PPC ads to appear while specific keywords are entered, creating advertisements that might be targeted to a specific target market.

PPC advertisements are flexible, seen, and most importantly, effective for many special types of groups. They also are contextual classified ads—ads that appear when a person is looking for a particular keyword or term.

2. Search Engine Optimization ( SEO )

Search Engine Optimization help to improve the ranking of a site or website page in the unpaid “organic” search lists. SEO helps to reach your website pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the work of SEO is to attract visitors to your website when they search for products, services, or information related to your business.

3.Social Media Marketing (SMM)

Social Media Marketing (SMM) is online marketing on social networking sites that gives the benefits of promoting websites and to engage more customers, increasing traffic towards them and learning from users’ direct reactions.

SMM is based on the concept of organic search, which basically means that when the website content or your blog is more active on social networking sites like facebook, twitter, Instagram, the website’s position on search engines rises to the top, i.e. it will be shown in the first few results. In social media marketing, advertisement cost is low, the response is high and adds can reach according to the target audience.

Different types of Ads that you can run on Social networking Channels.

  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Instagram Ads
  • Snapchat Ads

4.Email marketing

Email marketing is one of the oldest and best types of Digital Marketing that is still the quickest and most direct way to reach customers with critical information. Marketers use email marketing for developing relationships with their potential and existing clients that help them generate more leads and higher conversions. Email Marketing is suggested for all types of businesses as it is extremely cost-effective, profitable and fruitful.

The different Email Marketing campaign that You Can Use for business are:

  • Marketing Offer
  • Announcements
  • Event Invitation
  • Newsletter

5.Content marketing.

Content marketing means making and sharing valuable free content for attracting and converting the target audience into clients and turn into repeat buyers. The kind of content you share is closely associated with what you sell; in other words, you are educating and instructing people so that they know, understand, like, and believe you enough to do business with you.

Content Marketing Techniques and channels are:

  • Blogs
  • E-Books
  • Podcasts & Webinars
  • Workbooks & Templates
  • Landing Pages
  • Emails
  • Infographics
  • Videos
  • Social Media

The benefits of digital marketing to small organizations are:

digital marketing benefits

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